STORY & EXPERIENCE

Working together to tell powerful stories that excite and inspire global audiences

More than 2,000 people visited the exhibition space we created for the Expo City Dubai Pavilion during COP28

Connect with the Story & Experience team and learn how we can work together

By hosting more than 190 country pavilions and attracting over 24 million visitors, Expo 2020 Dubai delivered the largest and most inclusive World Expo in history. The event's unparalleled reach provided a unique opportunity to reimagine how to tell powerful, purpose-led stories that connect and resonate with a global audience.

Today, at Expo Dubai Group, we are delighted to be able to share what we learned from co-creating those stories and experiences with new audiences worldwide.

Co-creating with the world

Expo City Dubai Pavilion exhibition at COP28: As the world gathered at Expo City Dubai to deliver the historic UAE Consensus, we welcomed more than 2,000 people from all walks of life to our climate-themed exhibition.
27 Country Pavilions at Expo 2020 Dubai: Created in close collaboration with participating nations, our pavilions won 15 BIE Day Awards, including 4 Gold Awards.
Stories of Nations pavilions: These three captivating exhibitions showcase the legacies of the 192 nations that participated in Expo 2020 Dubai .
First-of-its-kind storytelling projection in the Hall of the United Nations General Assembly: Produced by our team as the curtain-raiser to Global Goals Week 2022, this stunning film provided a breathtaking and thought-provoking opener to the annual gathering of global leaders in New York.

Co-creating with you

Our Story & Experience team works closely with a wide range of partners to catalyse the full potential of stories for brands, values-led causes and institutional initiatives. We provide multinational, multidimensional storytelling expertise for ideation, design and delivery of international and specialised exhibitions, immersive experiences, curated roadshows and thematic installations.

Our approach

We work directly with partners across countries, cultures and institutions to create stories and experiences that enable participants to captivate and excite people from around the world. This approach shapes not just the stories we tell, but how we tell them.

At the heart of this methodology is familiarisation, co-creation, constant iteration and prioritisation of dignity. The goal of every project is impact and authenticity. That means centring and amplifying voices and experiences that are critical to the story.